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Description
Different: Escaping the Competitive HerdWhat if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today's world of overabundant consumer choices and superfluous apps, upgrades, add ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts the players who
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today's world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even "hostile," almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different--to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.Binding Type: Paperback
Publisher: Crown Business
Published: 09/06/2011
ISBN: 9780307460868
Pages: 268
Weight: 0.48lbs
Size: 7.98h x 5.31w x 0.63d
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4.0 ★★★★★
Based on 2351 reviews
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Product Reviews
★★★★★ 5
Pretty Angel but smaller than expected!
Color: White
It was smaller than I expected!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 16, 2026
★★★★★ 3
Cute but…
Color: White, Color: White
I think this is really cute and a good weight. I expected it to be bigger but it’s about the size of squirrel. The product itself was packaged well and arrived with no damage and had some charge to it already that I was able to test it out right away. It has three small lights that light up a warm yellow but are strong enough to highlight the angel. It has a solar strip on the side of it. It’s a very pretty design but one of the first things I noticed was the angels head was dipped so low that I couldn’t see her face without picking up the statue and looking at it or squatting down to get eye level with it.it would have to be displayed on a higher area or an inclined area to get the full effect of its design. I think the price listed is high for the size and material of the product. I would pay $15-18 for this. If the design was larger and the head was lifted up a bit then I would pay the list price of $27.
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Reviewed in the United States on April 22, 2025
★★★★★ 5
So cute.
Color: White
Very well made very detailed love how it lights up. Very cute. Love the chunky face on the angel.
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Reviewed in the United States on May 3, 2025
★★★★★ 5
Meaning gift for headstone
Color: White
Beautiful decor for my daughters headstone
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Reviewed in the United States on August 18, 2025
★★★★★ 5
Beautiful Angel Girl with Birds!!
Just buy it so seeet. I purchased 3 for Morhers day one for my Aunt, one for my sister, and one for myself. Love the pastel colored birds that add color during the day when not lit. Birds light pretty at night I love mine and keep it on a shelf in my screened in porch, so I can enjoy it daily!!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 21, 2026
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