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Description
Jack Trout on StrategyFrom the bestselling coauthor of Positioning essential tactics for success in every marketing arena With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the
From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena
With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.
Trout on Strategy
- Is an ideal introduction to the thinking of one of the century's most influential marketing innovators
- Explores Trout's major themes, including survival, perception, differentiation, and more
- Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today
Binding Type: Paperback
Publisher: McGraw-Hill Education
Published: 04/10/2015
ISBN: 9781259589621
Pages: 176
Weight: 0.40lbs
Size: 8.00h x 5.00w x 0.38d
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4.4 ★★★★★
Based on 10 reviews
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Product Reviews
★★★★★ 5
Fae Courts with High Intrigue
Format: Kindle
This book is one that just builds and builds and then surprises you to no end. You may think you know the villains and then you are jolted in another direction. Princess Reyna is a real gem, strong of character, a fierce fighter, and loyal to her family and kingdom. Just when you think she and Lorcan, well you know, the plot is flipped. Can't wait to see where this goes in book two.
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Reviewed in the United States on July 7, 2023
★★★★★ 4
Slow, sorry but good
Format: Kindle
This was a slow moving book. Lots of character pov chapters, lots of superfluous descriptions and endless courtly appearances stalled this book to start. Once you get into the heart of the story, it takes off. Before you know it the book is done. My favorite character is Reyna. She is so strong. She is true to herself. She gets into a lot of trouble with her headstrong ways but it's entertaining. I have high hopes for Lorcan. He is honorable to a fault. Thane had turned out to be better than I thought but i still don't like him. Eislin is useless. Great plot twists at the end. I'm looking forward too book 2.
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Reviewed in the United States on June 6, 2020
★★★★★ 5
Very detailed! Beautiful world building! Strong Heroine!
Format: Kindle
Starts off a little slow and confusing with different POV’s, but starts to all come together towards the middle to make an elaborate plot line and makes it all worth it. Beautiful world building and attention to detail as well as great writing. The cliffhanger was gut wrenching! Can’t wait for the next book!
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Reviewed in the United States on March 4, 2020
★★★★★ 4
Interesting
Format: Kindle
This was a very captivating book once you got into it thoroughly. But the third person perspective was a bit hard to get used to. But as you got into it and followed the different characters, it was interesting and filled with intrigue, conflict and forbidden love.
I can’t wait to read the next one and to complete the series.
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Reviewed in the United States on November 12, 2022
★★★★★ 5
Addicting!
Format: Kindle
I could not stop reading. It was so refreshing to have a series start so completely different than most fated mates/fantasy academy rh I’ve been reading. From the desert scenery to the magic and feeding plus the psychological trauma the characters are there to deal with. Pandora is absolutely adorable and I totally relate to hiding behind my hair. I love that she’s literally the most scary type of demon but it’s not the usual “badass mc” persona (which I do love a badass that can fend for herself and kick ass from the start but it was a nice change of pace). I’m not usually a big fan of bully within the harem but each character has their reasons for their actions and also conflicting feelings about them. I adore Dex and Reed! Complete opposites but their personalities and inner monologues made them instant favs. I can’t wait to see the character growth with the guys and continued strength for Pandora.
The captivating characters and references to the Fate Hallow series added so much depth and now I need another reread while I wait for book 2. The concept of magic and the unique feeding habits of the demon characters were intriguing. I can't wait for the next book to continue this thrilling journey.
In summary, this book is a must-read for fantasy and magic academy rh fans. With its enchanting characters, nods to the Fate Hallow series, and imaginative concepts, it offers an immersive reading experience that hwill leave you craving for more.
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Reviewed in the United States on June 5, 2024
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