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Description
What Women Want: The Science of Female ShoppingThe author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace what makes a package, product, space, or service female friendly. Underhill offers a tour of the world's marketplace with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their
The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service female friendly. Underhill offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet--in short, how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman's role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women's health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off. The point is, writes Underhill, while men were busy doing other things, women were becoming a major social, cultural, and economic force. And, as he warns, no business can afford to ignore their power and presence.Binding Type: Paperback
Publisher: Simon & Schuster
Published: 07/19/2011
ISBN: 9781416569961
Pages: 214
Weight: 0.53lbs
Size: 9.22h x 6.32w x 0.54d
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Product Reviews
★★★★★ 5
Toddler approved
Size: 8 Toddler, Color: Black
My kid loves these shoes. We’ve bought them multiple times. She can get them on and off easily and they stand up to her wild adventures.
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Reviewed in the United States on May 3, 2026
★★★★★ 5
So cute and so worth it!
Size: 3 Little Kid, Color: Turquoise
AMAZING for my 7 year old daughter. She can tie shoes but I no longer have to wait on her to do so. It takes 2 seconds for her to put these on and she says that they are super comfortable. We have been to Silver dollar City multiple times and she never complains about her feet hurting! They are easily washed in the washer. They hold up great. I think they are very much worth the money! Fit normal.
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Reviewed in the United States on December 8, 2025
★★★★★ 4
Our everyday shoe!
Size: 13 Little Kid, Color: Turquoise
Great shoes and good fit. Fits as expected. The sole has worn down a bit quicker than I had hoped but my kiddo wears them everyday. I would buy them again for sure!
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Reviewed in the United States on November 30, 2025
★★★★★ 5
So comfy !
Size: 2 Little Kid, Color: Lavender
Shoes are so comfy and stable . I love em !
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Reviewed in the United States on May 20, 2026
★★★★★ 5
So cute and comfy for my little one!
Size: 11 Little Kid, Color: Black
Bought these for my 4 year old daughter and we both love them. She wants to wear them every single day! They fit true to size and look adorable. Great quality for the price.
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Reviewed in the United States on April 30, 2026