SKU: 5575457064

Disaster in Dearborn: The Story of the Edsel

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Disaster in Dearborn: The Story of the EdselFew cars in history have grabbed the public's fancy as much as the ill fated Edsel the Titanic of automobiles, a marketing disaster whose magnitude has made it a household word. Remarkably, there has never before been a book that tells the whole story how the Edsel was planned, created, produced, and marketed. This richly illustrated book is the result of years of research by an award winning automotive historian with access to the dark reaches of the

Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel--the Titanic of automobiles, a marketing disaster whose magnitude has made it a household word. Remarkably, there has never before been a book that tells the whole story--how the Edsel was planned, created, produced, and marketed.

This richly illustrated book is the result of years of research by an award-winning automotive historian with access to the dark reaches of the Ford Motor Company's archives. The author also interviewed most of the original key Edsel design team stylists, who have supplied additional archival material. The result is a unique history of the Edsel program from the initial discussions in the late 1940s, through the first sketches in the mid-1950s, to the last, unlamented 1960 models.

The Edsel story, however, deals with much more than a new brand of car. It was a key component in a deadly serious corporate undertaking at Ford Motor Company following World War II. Ford wanted to remedy years of mismanagement and return the company to parity with General Motors by dramatically expanding Ford's presence in the burgeoning medium-priced field. The Edsel was the most spectacular failure in that effort, but was only one pawn in a complex, high-stakes chess game that was a thoroughgoing disaster from start to finish.

In the case of the Edsel, the failure was the result of almost too many factors to count: poorly conceived marketing, contentious internal corporate politics, bad quality control, and, ultimately, lack of support at the higher reaches of the corporation. The greatest irony of all, though, is that the Edsel--as this book demonstrates in its surprising conclusion--was actually a modest success that deserved continued management support.



Binding Type: Hardcover
Publisher: Stanford General Books
Published: 08/09/2002
ISBN: 9780804746540
Pages: 240
Weight: 1.28lbs
Size: 10.35h x 6.88w x 0.90d

Review Citations: Library Journal 11/01/2002 pg. 102
Booklist 11/15/2002 pg. 554
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SKU: 5575457064

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Nice upgrade 51mm for me
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This is my second 51mm machine. I never used the included handle or basket… I kept my existing HUGH IMS precision basket and bottomless portafilter. The temp and preinfusion are set and not adjustable but fine (reduced variables). I defeated the shut off by volume by setting higher than needed (wish that was easier to turn off). I like to manually shut off when I hit 30g on my scale. The machine will drip since there is not solenoid valve so I just pull the scale from the try when mouse tail breaks and drip starts. The steam wand and hot water dispenser is a massive upgrade (from Capresso EC50) and the real reason for my upgrade. I would have paid $50-100 more for the improvements listed… but I guess most people would not so this is about the best option for me with 51mm (keeping all the 51mm three lug portafilter stuff I own). 5 stars = for me and the price
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Reliably makes a good cup of coffee!
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This espresso machine is great. I wanted something simple and reliable and that’s exactly what it is. In fact, the espresso comes out with a nice creamy coffee froth on top and the flavor is excellent. I don’t normally write reviews, but I think this one is worth it and I want them to stay in business because I’ll probably be sending some of these out as gifts come next Christmas.
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Easy to use compact and easy to set up pulls some great espresso shots
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This machine is amazing. We just returned from Italy and this is as close to a cafe as you can get. It leaves a dense foam on top from the high pressure water system making truly authentic. It is easy to use and clean!! I loved the size too as it fits perfectly on our shelf. Highly recommend if you want an italian cafe to enjoy!
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