SKU: 61243249240

This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in Streetwear

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This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in StreetwearThe story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T shirts. In the beginning, a few brands defined this style; fewer still

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the "heritage brands." The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

In This Is Not a T-Shirt, updated with a new introduction by the author plus a new 16-page full-color insert, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds--with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand's explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby's commitment to his creative vision and to building a real community.

Binding Type: Paperback
Publisher: Picador USA
Published: 07/07/2020
ISBN: 9781250619655
Pages: 352
Weight: 0.75lbs
Size: 8.20h x 5.40w x 1.10d
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SKU: 61243249240

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Shopper
Omaha, US
★★★★★ 5
Good stuff !
Model: 36 SqFt(3.4 SqM), Model: 36 SqFt(3.4 SqM)
This is an excellent product. Easily moldable, cuttable with good scissors or razor knife, very sticky, works great. This pack was enough to do all 4 doors on a crew max truck, and I went wild on the fronts. I used 9 peices on each rear door which was just enough, and the rest on the fronts. I doubled up layers and even used some on the back of the door panels. If you follow the instructions and dont go wild you might even have extra left over. It works just like you would imagine. Without doing the entire cab there will still be road noise but this helped noise, better audio, no buzzing door panels, terrific improvement. It is kind of heavy, so extra weight is added to truck, but that really isnt a bad thing. It is noticable but in a good way. Get it. Use it.
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Reviewed in the United States on March 20, 2026
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Odin M Turner
Lowell, US
★★★★★ 4
Good product
Model: 36 SqFt(3.4 SqM)
Easy to roll out. Works great  Why did you pick this product vs others?: Fair price for the amount of coverage, good quality  Works well: Easy to install, rolls out great. Forms to contours well
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Reviewed in the United States on July 13, 2025
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BRIAN HEATH
Carnegie, US
★★★★★ 5
Great product
Model: 36 SqFt(3.4 SqM)
I used this on the doors of a Toyota Tacoma, worked as it described. Reduced the road noise significantly.. Need to buy another box for the floor and roof of the truck..
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Reviewed in the United States on May 15, 2026
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TimtheK
Grantham, US
★★★★★ 5
Great product - Add foam product for complete solution
Model: 36 SqFt(3.4 SqM)
Used in two cars with speaker upgrades. Easy to install but get the roller for assured adhesion.removes "tinnyness" from large metal resonators. Use with foam absorptive material for a complete system.
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Reviewed in the United States on April 14, 2026
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TitothePinkTorpedo
Lake Worth, US
★★★★★ 5
Great Product for noise reduction in Auto Use.
Model: 36 SqFt(3.4 SqM)
I use this on many builds to dampen the metal echo in cars, vans, and trucks. Just one sheet in the center of a body panel is a huge difference maker. You can also cover the entire surface and get added insulation value. The noise is greatly depleted and it's easy to install with a roller tool. Looks Great when done. Good Product I will use again!
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Reviewed in the United States on December 29, 2025

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